Welcome to the homepage of
Endowed Professor of Digital Marketing
Rotterdam School of Management
|Research Papers and Editorials||Recent Grants and Awards||Invited Talks||Academic/Editorial Service, Conference Organizing||Code, Data, User Guides, and Demonstrations||Teaching - Optimization of Online Experiments||Keeping Life in Perspective|
Finalist, Best 2013 IJRM paper award
Featured at MSI selections.
Lead article with commentaries.
Finalist, John D. C. Little Award for Best Article published in Marketing Science and Management Science, 2009.
2017 Finalist, ISMS Long-Term Award, Marketing Science
One of the Top 7% Reviewers of Marketing Science in 2014, Fastest Turnaround (>2 reviews), INFORMS, 2015
Top Talent Researcher, Erasmus School of Economics, 2013 (10,000 Euro award)
High-Performance Researcher of ERIM (Erasmus Research Institute of Management) in 2012, 2013, 2014, 2015, 2016, 2017
ERIM Research Grant for research on product category modeling (in 2011)
Marie Curie grant for research on optimization models for IPTV (European Union; 185,000 Euro in 2010)
2010 Finalist, John D.C. Little Best Paper Award, Marketing Science/Management Science
2009 Emerald Group Citation of Excellence, top 50 of 15,000 papers in management journals.
Marketing Seminar Series at IDC/Israel, Groeningen, Data Science and Marketing Groups at University of Amsterdam, INSEAD, MIT (Glen Urban Retirement Symposium), Australian National University, Eindhoven University, Tilburg University, MIT (marketing seminar series), Erasmus School of Economics, Federal University of Rio Grande do Sul - Brazil, FGV - Brazil, University of Iowa.
Non-academic: Trivago (forthcoming, Berlin), Conversion Hotel 2016, eBay Group Netherlands, Booking.com, European Automotive Summit on Digital Personalization, Digital Data Tips Tuesday Meetup (DDTT).
Co-Editor of a Special Issue of IJRM - International Journal of Research in Marketing, on Marketing and Innovation.
Ad-Hoc reviewer for Marketing Science, Journal of Marketing Research and Management Science
Member of the Editorial Review Board (ERB) for IJRM - International Journal of Research in Marketing
Co-Chair of the first joint EMAC-AMA conference (Erasmus University, in 2014).
Scientific Committee of the 2013 Workshop on Distance Geometry and Applications
Co-Founder of Erasmus Center for Marketing and Innovation (ECMI, in 2010)
Coordinator of the Marketing Seminar Series at Erasmus University from 2010 to 2012. These are joint seminars between the marketing departments at the School of Economics and the School of Management.
Learning from Big Data. This is a hands-on undergraduate course on online experiments and website morphing. Bachelor students learn how to design, run, and analyze their own multi-armed bandit experiments using morphing-based algorithms.
Code and Pseudo-Code
A3.1 Pseudo-code for Synthetic Data Analyses
R code for Synthetic Data Analyses - HULB Algorithm
R code for Synthetic Data Analyses - WTM Algorithm
WTM R Code for Suruga Bank Application (§6)
10k-running in Kralingsen Plas. Eventually will run a full marathon.
Visiting new countries and trying new things, e.g., getting too close for comfort withsharks and stingrays in Australia, hot-airballooning
Please also visit
- my webpage at the department website
- eCode, the Erasmus Center for Optimization of Digital Experiments
- my Google scholar page here