Welcome to the homepage of
Endowed Professor of Digital Marketing
Rotterdam School of Management
|Research Papers, SIs, and Editorials||Recent Grants and Awards||Invited Talks||Academic/Editorial Service, Conference Organizing||Code, Data, User Guides, and Demonstrations||Teaching - Optimization of Online Experiments||Keeping Life in Perspective|
Finalist, Best 2013 IJRM paper award
Featured at MSI selections.
Lead article with commentaries.
Finalist, John D. C. Little Award for Best Article published in Marketing Science and Management Science, 2009.
Finalist, ISMS Long-Term Award, 2018 and 2017, Marketing Science
One of the Top 7% Reviewers of Marketing Science in 2014, Fastest Turnaround (>2 reviews), INFORMS, 2015
Top Talent Researcher, Erasmus School of Economics, 2013 (10,000 Euro award)
High-Performance Researcher of ERIM (Erasmus Research Institute of Management) in 2012, 2013, 2014, 2015, 2016, 2017, 2018
ERIM Research Grant for research on product category modeling (in 2011)
Marie Curie grant for research on optimization models for IPTV (European Union; 185,000 Euro in 2010)
2010 Finalist, John D.C. Little Best Paper Award, Marketing Science/Management Science
2009 Emerald Group Citation of Excellence, top 50 of 15,000 papers in management journals.
Seminars at non-marketing departments and non-business schools
INSEAD (Decision Sciences), University of Amsterdam (Data Science and Operations), Carlos III/Madrid (Business Economics), Erasmus School of Economics
Marketing Camps and Retirement Symposiums
Frankfurt School of Finance and Management (research camp), Tilburg University (research camp), MIT (Glen Urban Retirement Symposium)
IDC/Israel, Vrije Universiteit Amsterdam, Groeningen, INSEAD, MIT, Australian National University, Eindhoven University, UFRGS/Brazil, FGV/Brazil, University of Iowa
Industry and Government
Trivago (Berlin), Conversion Hotel 2016, eBay Group Netherlands, Booking.com (Amsterdam), European Automotive Summit on Digital Personalization, Digital Data Tips Tuesday Meetup (Amsterdam), Dutch Marketing Online Association
Co-Editor of a Special Issue of IJRM - International Journal of Research in Marketing, on Marketing and Innovation.
Ad-Hoc reviewer for Marketing Science, Journal of Marketing Research and Management Science
Member of the Editorial Review Board (ERB) for IJRM - International Journal of Research in Marketing
Co-Chair of the first joint EMAC-AMA conference (Erasmus University, in 2014).
Scientific Committee of the 2013 Workshop on Distance Geometry and Applications
Co-Founder of Erasmus Center for Marketing and Innovation (ECMI, in 2010)
Coordinator of the Marketing Seminar Series at Erasmus University from 2010 to 2012. These are joint seminars between the marketing departments at the School of Economics and the School of Management.
Learning from Big Data. This is a hands-on undergraduate course on online experiments and website morphing. Bachelor students learn how to design, run, and analyze their own multi-armed bandit experiments using morphing-based algorithms.
Code and Pseudo-Code
A3.1 Pseudo-code for Synthetic Data Analyses
R code for Synthetic Data Analyses - HULB Algorithm
R code for Synthetic Data Analyses - WTM Algorithm
WTM R Code for Suruga Bank Application (§6)
10k-running in Kralingsen Plas. Eventually will run a full marathon.
Visiting new countries and trying new things, e.g., getting too close for comfort withsharks and stingrays in Australia, hot-airballooning
Please also visit
- my webpage at the department website
- eCode, the Erasmus Center for Optimization of Digital Experiments
- my Google scholar page here